When An Unexpected Buyer Calls
When an unexpected buyer calls about your business, most owners immediately start running through questions in their head. These usually fall into three areas: trust, risk, and response. Here are the kinds of questions owners naturally ask themselves: 1. Questions About the Buyer 🤔Who is this person really?Are they a serious buyer or just fishing for information?How did they find my business?Do they have the financial ability to buy it? 2. Questions About Risk ⚠️Should I even be talking about this right now?Am I about to reveal sensitive information?Could something I say create a red flag?What if I say something that makes them lose interest? 3. Questions About Readiness 📊What questions are they going to ask next?Do I even know the answers to those questions?How much detail should I provide right now?What if I’m not prepared for their due diligence? 4. Questions About Opportunity 💰Is this a real opportunity I should explore?Could my business actually be worth more than I think?What would selling mean for me personally and financially? Would you agree or disagree?
